Director Filming Ad Shoot With Astronaut Fixing Satellite. Actor Floats on Rope Against Digital Earth Backdrop. Behind-the-scenes of Commercial Production.

Blog

At Flower City Media, we believe that the film and video industry grows stronger when knowledge is shared. Every professional working in production today learned their craft because someone else took the time to teach, mentor, and pass along what they knew. We believe it is our responsibility to continue that tradition.When we collaborate with freelancers, we aim to create an environment where learning and professional growth are encouraged. Whether someone is early in their career or a seasoned crew member expanding into new areas of production, we value curiosity, skill development, and the exchange of knowledge that naturally happens on a well-run set.We welcome crew members who are eager to grow, refine their craft, and contribute to a positive production culture. Experienced professionals are encouraged to share their expertise, and emerging crew members are given opportunities to learn by working alongside talented people in real production environments.By supporting collaboration, mentorship, and the open exchange of knowledge, Flower City Media hopes to help the next generation of production professionals build the skills and confidence needed to thrive in the industry.

Career Growth & Learning

Flower City Media

Flower City Media is a boutique video production company based in Rochester, NY, serving clients across Western New York and nationwide. Founded by Jay Hunter, a seasoned filmmaker with over 25 years of industry experience, we specialize in creating cinematic stories that connect audiences with brands, organizations, and communities.
Our services include:
Full-service video & film production
Cinematography, editing, and post-production
Professional color grading for commercials, features, and branded content
On-set technical support (DIT, camera crew coordination, AC services)
From national broadcast commercials and feature films to corporate storytelling, documentaries, and public safety campaigns, Flower City Media delivers agency-level quality with the flexibility of a boutique studio. We build custom teams for every project, ensuring the right talent and scale for your needs.
At our core, we’re passionate about storytelling — whether it’s highlighting a company’s mission, capturing community impact, or producing visually stunning creative work. We also dedicate time each year to charitable projects, giving back to the communities we serve.